Overcoming poverty is not a gesture of charity. It is an act of justice. Sometimes it falls on a generation to be great. It is our endeavour to be part of that generation.
As consumers, we are not often aware of our purchase decisions and their impact on farmers and workers down the production chain. If we were aware of the ground realities, then we would not take a decision knowingly to support exploitative production methods.
The I Am Animal production facility is a Fair Trade Certified establishment (FAIR TRADE ID: 1014710).
The brand contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalised producers and workers in developing regions of India.
Why You should choose fair trade products..
1. Making the conscious decision to purchase products that are fair trade certified will ensure that poverty levels are tackled. Most importantly, fair trade offers a minimum price to producers. However, if prices in the global market drop below this level, farmers selling to fair trade distributors can be sure that they get a fair price.
2. It will also, in turn, encourage the production of environmentally-conscious and friendly products. Fair trade products are also free from genetically-engineered ingredients and produced with limited amounts of pesticides and fertilisers, thus resulting in environmental effectiveness and better products for consumption or use.
3. FOLLOWING FAIR TRADE PRACTICES WILL ALSO HELP IN SETTING HUMANE WORK CONDITIONS FOR WORKERS ACROSS VARIOUS SECTORS. IT PROHIBITS CHILD LABOUR AND PRACTICES A FAIR WAGE POLICY ALONG WITH ADHERING TO ALL SAFETY STANDARDS.
4. In purchasing certified products, you help the community grow. The excess funds are often utilised for community development programmes like building schools and toilets and providing healthcare facilities, as well as better infrastructure for the farmers.
Rajlakshmi Cotton Mills Pvt. Ltd. 234/3A, Achharya J.C. Base Road Kolkata, 700020, West Bengal Organic (FAIR TRADE ID: 1014710)